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Speedo
27-07-2010

SPEEDO SS11 AT MODA

Speedo will be exhibiting its latest SS11 Speedo Sculpture swimwear collection at Moda in August. The new collection can be viewed in an open stand setting in the Lingerie and Swimwear Hall Stand No E8.

As with the pervious collections launched in 2010, the latest Speedo Sculpture collection contains a wide range of swimwear garments that are specifically designed to smooth, sculpt and make the most of the feminine silhouette.

The new Speedo Sculpture collection includes the Speedo Shapeline product range, which is the nearest thing to made-to-measure swimwear on the market and this features two dynamic new colour ways, a youthful, bright pink &39;;Kiki’ and a sensational on trend paisley named &39;;Gold Fin Lux’.

The development of Speedo Shapeline swimwear was based on research carried out by Speedo’s renowned Aqualab facility, that involved body scanning over 5,000 different women’s body shapes. From the extensive data gathered, Speedo was able to create three separate silhouettes: the bust shaper, the waist smoother and the tummy and hip sculptor. Each silhouette has been designed to fit and flatter perfectly – appropriately accentuating a women’s assets. In addition, patterns and panelling are cleverly used throughout the garment range to draw a person’s eye away from problem areas and create the impression of a more balanced and desirable body shape. Each garment is fitted according to a combination of body size and cup size, and offers underwired cup fitting to a G Cup.

The Speedo Streamline range, also part of the new Speedo Sculpture collection utilises fabrics to create medium control body shaping swimwear for women of all shapes and sizes. The new &39;;Premiere’ and &39;;Luxe’ pieces extend the range to a G and H cup respectively. The pieces in the range include adjustable straps, internal bras and chlorine resistance properties.

To find out more about our fantastic range of Speedo Sculpture products visit www.speedosculpture.com


-ENDS-

About Speedo
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

For more information please contact Rae or Gill at Brandnation:
Rae
phone
0207 940 7176
email
Rae {at} brandnation.co.uk
Gill
phone
0207 940 7177
email
Gill {at} brandnation.co.uk