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BLINKERED BRITAIN: UK FASHION SHOWING CHRONIC INDIFFERENCE TO ANIMAL SUFFERING Stats Prove 169% Growth In Fur Industry *

25th February 2010
BLINKERED BRITAIN: UK FASHION SHOWING CHRONIC INDIFFERENCE TO ANIMAL SUFFERING Stats Prove 169% Growth In Fur Industry * With so many faux options available designers have increased the use of real fur in their collections. This is evident with many high profile designers showing fur at AW10 Fashion Weeks. Fur on the catwalks creates controversy and publicity thereby creating demand and increasing sales. The UK consumer is oblivious to the source of fur, thinking animals are bred humanely in certified farms in Europe. The reality is far from it as highlighted in the new undercover report from Animal Defenders International, which dispels this myth. The rising trend in fur has fuelled UK demand with over 40% of fox fur being sourced from Finland. Animal Defenders International (ADI) has launched the undercover report titled ';Bloody Harvest’ (with video and photographic evidence) revealing the truth about the horrific conditions and cruelty at these certified farms in Finland. ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk