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Urban street style meets retro summer in Animal s SS17 collection for men

7th June 2017
Men’s Collection Animal has created three separate stories for their SS17 Men’s Collection, inspired by new perspectives and unique encounters, as urban street style meets a vintage 80s summer vibe. Analogue Animal takes a fresh primary colour palette on a nostalgic trip back to analogue technology and design. Vinyl has resurfaced and the graphics have a distinctive 80’s style. Intense inky monochromes are blasted with bright shots of crimson red and Victoria blue, whilst novelty print techniques, fluro pops and retro logos make for a lighthearted return to “back-in-the-day. ” Havana Heat brings a new perspective to summer, drawing on the emerging Cuban influence on global design trends. Base colours provide an earthy foundation to the collection, rich auburn brown and volcano red absorbing the warmth of Havana’s vibrant streets, whilst cadmium yellow lifts the palette into summer brights. Nostalgic Borderland represents a collision of opposites, an emerging landscape where street style finds a home with vintage surf to create an urban edge. ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk