News Logo files
Download logo
1538c5cb9a882d5a20efdda0655515b6LR

GOSSARD TO POP UP AND STOP TRAFFIC

13th November 2009
Gossard, The UK′s favourite lingerie brand is launching a 24 hour –pop up′ billboard advertising and viral campaign. Starting at midnight on Monday 17th November and all day Tuesday, the ads will literally stop traffic at 20 key billboard sites around London including Tottenham Court Road, Swiss Cottage and the Old Street Roundabout. The ad executions feature a contemporary women′s take on the brand′s iconic advertising of the 90′s, with a –naughties′ twist of viral initiatives, to promote the new Superboost lingerie range. What′s more, Gossard is inviting members of the public to participate in the campaign to win themselves some sexy lingerie. All they have to do is take a snap of one of the ads over the course of the 24 hour period and upload it onto Facebook or Twitter. Site locations can be found on Google Maps: bit. ly/20uTsE To enter the competition simply: 1. ...


Please login or register, if you would like to see more information or download files.

Get in touch

For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk