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HIGH & MIGHTY TIE TALES - SALES OF LONG TIES SORE IN THE WAKE OF 50 SHADES STORM

31st July 2013
The emergency services are not the only organisation feeling the knock on effect of 50 Shades of Grey. Menswear retailer High and Mighty, who cater for big and tall men, have experienced a 113% increase in sales of their extra long silk ties over the last year. Online sales have almost doubled and the footfall of female customers within High and Mighty's 21 nationwide stores has also dramatically increased. Head of Buying David Young comments, "In Summer last year, we started to see long length tie sales dramatically increase and were uncertain as to the cause. The demand for the product has continued to grow on a monthly basis and we have altered our buying strategy to keep up with the demand. " The best selling tie is the Italian Classics Plain Rib Silk Tie in grey (ironically) which is priced at £25 - no lock and key required! www. highandmighty. co. uk  ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk