HAM0400 The Lengths Dutton and Great Ducie St2

THE LENGTHS WE GO TO

17th April 2013
The campaign, which sees the biggest marketing spend from the brand to date, features seven ‘real men' of all shapes and sizes in the latest branded clothing, and also naked. The models go up to 7'1" and vary in size - from a 4XL UK Strongman to athletes and personal trainers. The campaign is designed to reflect the diverse customer base of the brand, not just high or mighty - but both, and everything in between! The campaign launches in Manchester with £100,000 worth of outdoor media space in prime locations including Portland Street and Deansgate Locks. Other outdoor media will follow throughout the season including 6 sheets posters and 48 sheets billboards in Norwich, Leeds and Bristol as well as bus sides and streetliners in London, Nottingham, Liverpool and Manchester. The Lengths We Go To will also feature in consumer print media. ...


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Get in touch

For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk