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LAMBRETTA JOINS FORCES WITH THE WHO TO LAUNCH NEW CLOTHING COLLECTION

4th June 2007
Iconic British fashion brand Lambretta, has partnered up with legendary rock band The Who to launch a 60’s inspired clothing range that will also feature lovingly re-created items actually worn by the band at the time of the highly influential and highly stylish Mod era - including the original US army fishtail Parka, exactly as it appeared on the Quadrophenia album cover. The first fruit of the collaboration is an Autumn/Winter 07 Who/Lambretta collection split into 2 distinct ranges, Tribute and Iconic. These collections have developed with full input from the band. The Tribute Collection comprises 16 styles and includes a parka, a jean and a range of tee′s and sweats, all carrying universally recognised The Who graphics. This part of the collection is heavily branded, but with a strong fashion emphasis utilising sophisticated logo applications, embroidery and washes – to set the clothes apart from more traditional promotional band merchandise. ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk