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SIMPLE® REWORKS THE SNEAKER FOR 2011

11th March 2011
Simple® Shoes the sustainable sneaker brand, based in Santa Barbara, California, has unveiled its new Spring 2011 collection of sneakers and flip-flops. The range effortlessly combines wearable style, cool design and a laid-back attitude with impeccable eco-credentials. Check out Simple’s new women’s collection – offering shoes that are sleek, lightweight and made from washed certified organic denim and micro-perforated, eco-certified leathers and suedes. Simple has also extended its successful BIO. D collection (launched last spring), which features shoes with biodegradable soles. How so? Well, the outsoles and midsoles are manufactured using EcoPure, an organic compound that eats away at the bonds that hold rubber, plastic and EVA together. This allows the midsoles and outsoles of the styles, when exposed to the moisture and heat typical of landfills, to biodegrade in 20 years as opposed to the industry average of 1,000 years. New for 2011, are sleek and slim BIO. ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk