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Simple Set for AW11 Success

9th May 2011
Simple Shoes, the California-based eco-sneaker and casual footwear brand has been enjoying rapid growth in the UK market since setting up the sales and marketing operation in the UK in January 2011. The AW11 collection has seen 120% growth in retailers with the introduction of a host of new independents including: • The Natural Shoe Store • Rubyshoesday • Plum Soles • Wah Wah shoes • Le Maison des Sacs • Cloggs • TYF adventure (a carbon neutral business) Adding to the 2011 success, Schuh has taken Simple Shoes all-stores and is experiencing excellent sales with the SMU’s (Satire Hemp Ribbon and Satire Hemp Suede). Best sellers from Simple’s AW11 collection include: Women’s- Take on Hi BRR, Sunny Side, Take On Lo BRR Men’s -E. Benedict, Take On Leather, Tuba II BRR Simple’s Retail Training Programme Simple is also conducting staff training programmes with retailers in order to increase brand and product knowledge, communicate Simple’s brand values and ethos. ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk