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The Wacoal Celebrity Solution: Smooth it over like Cheryl

11th March 2011
When the nation’s sweetheart Cheryl Cole chose Wacoal shapewear for her music video, sales rocketed. In addition to the now well known &39;;Shaping Up’ brief, Wacoal also has additional key styles in its &39;;Hope on a Hanger’ collection. The brand’s shaping shorts are an instant way to sculpt your figure and three must-have styles shine as absolutely necessary additions to your underwear drawer. For a smooth silhouette, nipped in waist, reliable hold and improved derrire Wacoal offers the Get in Shape hi waist long leg shaper. This garment is technologically advanced in its construction - laser cut to abolish unsightly bumps around the thighs and middle, incorporating knitted seamless panels designed to lift and firm problems areas. The Elegant Shaping long leg shaper is engineered with a three-way stretch. The fabric flexes and moves in all directions giving exemplary control utilising laser cut hems and is cleverly seamless. Finally, Wacoal introduces the upcoming iPant for SS11. ...


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For more information please contact Jessie Wales or Harriet Geoghegan or Alex Podd at Brandnation:

Jessie Wales 0207 940 7185 jessie@brandnation.co.uk
Harriet Geoghegan 0207 940 2186 harriet.geoghegan@brandnation.co.uk
Alex Podd 0207 940 7186 alex.podd@brandnation.co.uk