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Classic Shave Brand Erasmic Gets Modern Makeover

9th March 2016
‘First thing in the morning there’s nothing so exhilarating as an Erasmic Shave’ - Anon, 1889. Erasmic, the traditional shaving brand which dates back to the 1880’s when it was owned by soap specialists, Joseph Crosfields of Warrington, has been given a fresh, new 2015 brand makeover to keep it as relevant to its customers today as it was 130 years ago. Erasmic has successfully stood the test of time and is still synonymous with quality, affordable shaving products. The brand’s 2015 range has been updated to contain a wide selection of quality products designed to execute the perfect, clean cut shave. The full range now includes; Original Shaving Foams, Aloe Vera Shaving Foams; Soap Bowl; Shave Stick; Shaving Lather Cream and a Shaving Brush. According to Erasmic’s creators in the early 1800’s, ‘Smartness and brightness in a man are more than good looks. Much depends, both for the temper and the appearance of the morning shave!’. ...


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For more information please contact Eva Frankel or Rachel Jackson or Nathalie Mackinovski or Olivia Sealy or Charlotte Bishop at Brandnation:

Eva Frankel 0207 940 7179 eva@brandnation.co.uk
Nathalie Mackinovski 0207 940 7177 nathalie@brandnation.co.uk
Olivia Sealy 0207 940 7188 olivia@brandnation.co.uk
Daryl Neary 0207 940 6255 beauty@brandnation.co.uk