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BRANDNATION EXPANDS SPORTS PORTFOLIO WITH NEW PERFORMANCE CYCLING AND TRIATHLON BRAND, AIRSTREEEM

26th June 2013
Airstreeem, the renowned Austrian performance cycle brand that specialises in road racing and triathlon, has appointed Brandnation to launch the brand into the UK. Airstreeem was established in 2008 by pro KTM Continental Team racer, Stefan Probst. Created in Probst's hometown of Salzburg, Austria; containing a number of innovative patents, the range includes a selection of extremely light, aerodynamic carbon wheel sets, frames and complete bikes hand built in Saltzburg. Brandnation's response to a wide ranging brief will include the adoption of a multi-tier, multi channel strategy to maximise targeted trade, specialist and consumer media exposure. In addition to the product and brand launch, Brandnation will also maximise sponsorship of the Airstreeem pro-team, which includes Twenty3C and top international athletes including Steffen Justus, Gregor Buchholz and Alexander Bryukhankov. Mary Killingworth, Brandnation Managing Director comments, "We're delighted to welcome Airstreeem into Brandnation. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk