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ASICS Becomes Sports Sponsor Of All-New BUPA 10,000 Race

2nd June 2008
ASICS has announced it will be the official sports sponsor of the BUPA London 10,000, an all-new road race taking place on Bank Holiday Monday, May 26 2008. The brand already leads shoe counts at major running events and has a successful and well-attended nationwide race events series. Joining the runners are ASICS ambassadors Toby Lambert, Natalie Harvey, Ian Hudspith, Mara Yamauchi, Louise Damen, Michelle Ross Cope and Tomas Abyu. "This new event is a fantastic opportunity for our brand," says ASICS Marketing Manager, Eoin Treacy. "From a branding point of view this is a hugely valuable exercise as it places us at the forefront as the lead performance footwear and apparel manufacturer for the race. "We are also delighted to get behind new running initiatives and events, especially those that bring together so many people that share our passion for running and wellbeing. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk