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ASICS Launches New Beijing Marathon Shoes

25th July 2008
Leading footwear brand ASICS launches the ASICS Beijing Marathon, a unique high-mileage racing shoe that contains materials and technology specifically designed to cope with conditions in Beijing. Some of the world’s top marathon runners will wear the Beijing Marathon in competition in this year’s games, including former gold medalists Stefano Baldini (ITA) and Mizuki Noguchi (JPN), along with Mara Yamauchi (GBR), Ryan Hall (USA), Deena Kastor (USA) and Viktor Rothlin (SWI). The shoes feature a breathable, fine mesh upper to protect small stones and dust entering the shoe on Beijing’s dusty roads; a quick drying inner sole to combat excessive moisture in the Chinese heat; a Solyte midsole with greater cushioning for support on hard Beijing surfaces; and a distinctive outer sole that blends Solyte and rice husks, preventing slipping on the road, particularly near water stations. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk