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ASICS New York is the most popular city to run a marathon

29th October 2009
Reasons to run a marathon′ research reveals Europeans′ aspirations Hoofddorp, the Netherlands The world of running is experiencing an incredible boom, and 2009 heralds the continuing growth in popularity of this sport. As the number of runners (in particular women) strengthens by the day, so does the ever-increasing appeal of marathons around the world. ASICS′ recent –Reasons to Run′ research revealed that, of the 85% of Europe′s 80 million runners who have not yet run a marathon, 37% plan to do so in the near future. With the imminent ING New York City Marathon in mind (November 1st), it is also worth knowing that this is a marathon in which 15. 2 million European runners aspire to run. 2009 also marks the 60th anniversary of Japanese sportswear brand ASICS. Turning 60 is an extremely symbolic event in Japan, and a milestone ASICS is extremely proud to have reached. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

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