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ASICS WORN IN CELEB FITNESS DVDS

3rd February 2010
Jenni Falconer launched her 2010 Fitness DVD this year wearing ASICS clothing and shoes. Jenni wore the ASICS Top Impact Line Women's Knee Tight and the ASICS GEL Foundation 8 shoe ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. At our research and development centre in Kobe, Japan, we work in close collaboration with male and female athletes. Through our scientific approach we have managed to create some highly innovative sports product solutions. Technologies such as our core GEL cushioning system and the evolutionary Impact Guidance System (I. G. S. ) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk