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Gel Kinsei 3 Factsheet

29th October 2009
The GEL-KINSEI maintains its position as ASICS′ House of Innovation as the third generation model launches several new technologies as well as updates on existing ASICS features. Particular attention has been paid to developing technologies and features that will help significantly reduce the weight of the GEL-KINSEI 3. The result, weighing in at a remarkable 353 grams compared to the 409 grams of the GEL-KINSEI 2, takes running shoe technology to a whole new level. 1. Guidance Line The updates to the GEL-KINSEI begin with ASICS′ revolutionary new Guidance Line technology. Aimed at creating a more adaptive platform, the midsole and outsole incorporate a visible Flex Groove design that follows the foot′s centre-of-pressure during its gait cycle. This vertical groove encourages the foot to maintain a constant –line of progression′ as it replicates the midline of pressure with each stride. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk