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New Wet Grip Rubber Takes DS Trainer To New Levels

23rd December 2008
Already considered one of the world’s leading lightweight running shoes, the ASICS’ GEL-DS Trainer 14 has added a new innovative sole construction- taking a true stride forward in running technology. The new sole consists of rice husk and leather powder, creating a wet grip rubber sponge to improve grip in damp conditions. The ASICS GEL-DS Trainer already hosts a range of proven technologies renowned amongst long distance runners. The new sole construction sees the powder particles of rice husks, which have sharp edges that work in the same way as a running spike, coupled with leather powder’s outstanding water absorption. The leather powder breaks the water film on every foot strike – meaning improved grip, greater support and injury prevention when trying to beat personal bests. International Marathon runner Mara Yamauchi says, "Distance running is a personal challenge, which tests you to the limit. The ASICS GEL-DS Trainer incorporates the latest rice husk technology. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk