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dhb AeronLab 7 1

THE LANES ARE OUR LAB: dhb LAUNCHES RACE-READY AERON LAB COLLECTION

1st July 2018
dhb, the performance-focused cycling apparel brand, has unveiled a new premium, race-ready collection of cycling gear, Aeron LAB. The collection, created for both men and women, is dhb’s best kit to date. It’s been designed and developed by a passionate team for top-level cyclists who seek performance in every element of their ride. The Aeron LAB collection exists as a result of customer feedback - demanding kit that is faster, lighter and more aero. The response is a statement of intent from dhb, refusing to compromise on any element of its creation. Aeron LAB has been over two years in the making - a collection built from the ground up. It’s been put through its paces around the globe following a comprehensive testing programme, from the mountains of the Pyrenees to the local lanes of the South Downs, over 1000s of kilometers. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk