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Sir Chris Hoy challenges the nation to #ridesummer !

9th July 2013
To celebrate, he’s teaming up with Evans Cycles and will be attempting to connect people from up and down the UK, encouraging them to share their experiences of riding their bikes in the summer. Every fortnight until mid August Sir Chris will be setting a new #ridesummer competition with a twist. Everything from a UK wide treasure hunt for hidden cycling gloves, to a special competition featuring our very own #ridesummer water bottles, that can be picked up from any Evans Cycles store. With the help of our exclusive #ridesummer Instagram powered map of the UK, cyclists all over the country can share their photos to win fantastic prizes, including rides with Sir Chris, brand new HOY Bikes, summer riding bundles, tickets to an exclusive cycle cinema and a velodrome lesson with Sir Chris. It's already underway. Be part of it at: www. evanscycles. com/ridesummer...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk