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Sir Chris Hoy Launches HOY Bike Range

Sir Chris Hoy Launches HOY Bike Range Exclusively With Evans Cycles

23rd April 2013
*Six-time Olympic gold medallist Sir Chris Hoy has been working with the UK’s leading specialist cycle retailer, Evans Cycles, to develop his new range of HOY bikes. * Since his success last summer, Sir Chris has been working in earnest with a small design team to create a new range of bikes which reflect his beliefs and likes/dislikes in a bid to help more people enjoy cycling. The initial line-up will consist of seven bikes; three road and four city models, and will be available exclusively from Evans Cycles from the end of May. There are plans to expand the range with the addition of children’s sizes and a track bike later in the year, as well as the prospect of mountain bikes for 2014. Sir Chris has ridden pretty much everything in-between getting his first bike some 30 years ago to winning gold at the London Olympics; racing BMX, MTB, Cyclo-cross, and Road. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk