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Lonsdale Launches Amy Childs Sports Underwear Range

14th May 2012
As part of the collaboration Amy will become the iconic brand’s new women’s ambassador. In addition, she has worked with the design team at Lonsdale to create a limited edition red women’s sports underwear set. Why red? Because this reflects Amy’s renowned red hair and also the traditional Lonsdale brand colour, renowned throughout the world of boxing and fight sports.   As well as modeling her own new signature sports underwear, Amy will also be fronting up the entire sports underwear campaign for Lonsdale. The full range includes a variety of sports bras that guarantee extra support with adjustable straps and provide maximum comfort through the utilization of clever elasticated waistbands. All products are available in a wide range of great colours and sizes ensuring all women can find a bra and matching sports briefs that fit perfectly.   Amy’s commitment to her own punishing fitness schedule and the dedication she demonstrates at several personal training sessions each week make her a great fit for the Lonsdale brand ethos. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk