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Making Swimming Eco-Friendly! Speedo The First To Launch Recyclable Packaging

7th August 2008
Speedo goes to great lengths to make sure the products you buy provide not only a superb user experience, but are made to last. Now they’ve gone one step further by enhancing their packaging to be 100% recyclable. Whether it’s making goggles pouches from swimsuit fabric cut offs or using cardboard packaging sourced from managed forests, Speedo’s doing its bit for the environment! Astonishingly Speedo has cut 118 tons of PVC and 316 tons of plastic from the creation of its equipment packaging. Also, thanks to the use of cardboard from managed forests, Speedo’s new packaging also receives a badge of approval from the Forest Stewardship Council (FSC), a major international non-profit agency promoting responsible management of the world’s forests. The approach continues to the products themselves; all goggles and headwear is 100% PVC free, complying with Speedo’s Restricted Substance policy, which prevents the inclusion of harmful substances in the creation of its products. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk