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SPEEDO® EXTENDS PARTNERSHIP WITH MICHAEL PHELPS THROUGH 2013

3rd February 2010
14-Time Olympic Gold Medalist and Speedo Share Common Goal to Grow the Sport of Swimming SPEEDO today announced the extension of its long-time partnership with swimming superstar Michael Phelps through to 2013. Following his historic 8 Olympic Gold Medal haul in Beijing, Phelps career-spanning commitment to the Speedo brand and a shared passion to help grow the sport of swimming globally now continues through the 2012 London Olympic Games and beyond. A Team Speedo star since 2001, Phelps relationship with Speedo goes beyond a traditional endorsement contract. Phelps used the 1 million bonus he earned from Speedo for his record medal haul in Beijing to start the Michael Phelps Foundation, a charitable organisation committed to growing the sport of swimming. As part of Phelps new Speedo deal, the brand will donate 10,000 to the Michael Phelps Foundation for every World Record Phelps sets; Phelps has committed to match each donation as well. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk