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SPEEDO LAUNCHES NEW CUP SIZED SWIMWEAR

16th November 2010
Speedo continues to expand its Sculpture range with the launch of Premiere Ultimate collection – a new, under-wired range of swimsuits which offers cup sizing from a B to H. The new Premiere Ultimate collection also provides medium body control combined with underwiring to deliver a great cup fit and shape enhancement for the recreational, every day swimmer. Christina Pocklington, Speedo’s UK Marketing Manager comments, "Speedo has been tremendously successful in bringing the Sculpture range to the market, building strong lingerie and cup size sales in 2010. Aqualab (The research and innovation division at Speedo) plan to build on its success with Sculpture and is excited to bring this under-wired and non-wired cup size product to the market. Speedo will continue to innovate and launch more new products in the coming seasons. " Premiere Ultimate (Under-wired B – H Cup) and Luxe Style (Non-wired B - G Cup) are available for delivery into store from January 2011. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk