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Trade Release - Speedo Releases New Eco-Friendly Packaging

7th August 2008
Speedo has launched a new range of eco-friendly packaging for its SS09 goggles and headwear collection. The new packaging, which also includes improved product explanation and visibility and better product segmentation, uses recyclable cardboard sourced from managed forests. The environmentally-friendly approach continues to the goggles and headwear themselves; all products are 100% PVC free. All goggle packaging is made from recyclable materials, with reusable goggle pouches partially constructed from swimsuit fabric cut offs. Astonishingly Speedo has cut 118 tons of PVC and 316 tons of plastic from the creation of its equipment packaging. Thanks to the use of cardboard from managed forests, Speedo’s new packaging also receives a badge of approval from the Forest Stewardship Council (FSC), a major international non-profit agency promoting responsible management of the world’s forests. In addition to the products being 100% PVC free, they all comply to Speedo’s Restricted Substance policy, ensuring no harmful substances used in their creation. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk