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SPORTSDIRECT.COM LAUNCHES MONEY BACK ON COST OF ENGLAND SHIRT PROMOTION WHEN ENGLAND WIN THE WORLD CUP

2nd March 2010
100 days to the start of the World Cup. England odds on victory shortening. Time for fans to bet their shirts on England *Sportsdirect. com*, the UKs biggest sports store has launched an England Away Shirt promotion which means if England win in July, supporters who purchased their Umbro England Away Shirt from *Sportsdirect. com* stores or website between 22nd January – 14th March 2010 inclusive, will be entitled to their money back. Anticipated sales of the new Umbro England Away Shirt officially launching with appropriate fanfare on 3rd March mean the UK’s biggest sports store could be giving Millions of pounds back to England fans. The new shirt is already being pre-sold at a discounted price of 35 through *Sportsdirect. com* whose majority shareholder is NUFC owner Mike Ashley. PROMOTION DETAILS AND TERMS & CONDITIONS – Full terms and conditions are available online at *www. sportsdirect. com/moneybackterms. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk