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Teva Defies Convention By Changing the Shoe Instead of the Stride

24th July 2012
Teva®, a leading action outdoor brand today announces the launch of the TevaSphere collection, designed to meet the performance needs of the outdoor athlete. With a firstof- its-kind spherical heel and pod-arch system, the TevaSphere technology delivers a more natural point of impact, efficient transition and superior stability on varied terrain. “Teva has been providing innovative footwear for the outdoors since pioneering the sport-sandal category almost thirty years ago,” said Teva Brand President Joel Heath. “We are, once again, putting our stake in the ground; with TevaSphere we are delivering a technology-based solution that addresses the shortcomings of both minimalist and over-supportive athletic shoes. ” Participation in non-traditional outdoor sports such as adventure racing, obstacle courses and mud runs is steadily on the rise. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk