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Teva Gets Wet & Wild in 2012

23rd January 2012
Adventure shoe brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) – was born in 1984 in the wild, white waters of the USA’s Colorado river. For 2012, the brand goes right back to its roots with a new product line-up designed specifically to tame wave, wake and rapid, whether you are trekking, wakeskating, kayaking, rafting or just loafing about by the water.   First up is the Teva Fuse-Ion - a sneaker-styled, ripstop and mesh water-baby that is as comfortable in and around water as you will be wearing it to the beach bar. Performance comes from a combination of JStep (adaptive grip pods) and supergrippy Spider Rubber on the sole for incredible grip regardless of the weather. As for shrugging off water - ion-maskTM technology repels H2O on a nanoscale - so you can dip your shoe in water, pull it out and it'll be bone-dry in a flash. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk