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Teva Jumps into Freeride with the Introduction of the Links

31st January 2012
In the fall of 2011, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), will introduce its first bike shoe - the Links. Designed in collaboration with professional mountain biker Jeff Lenosky, the Links is a purpose-built freeride shoe loaded with technical features. "Teva has been supporting freeride mountain biking over the last five years with its sponsorship of one of the top ten freeride events in the world at its annual Teva Mountain games," states Joel Heath Global Marketing Director. "Jeff was the Teva Mountain Games' guide in introducing freeride mountain biking to the event in its early years, so this product introduction and collaboration is an organic evolution for the brand. In combination with Jeff's expertise, we have built the Links on the areas of performance that our consumer insights indicated we have permission to go. Just like our traditional performance product, the Links will have outstanding traction with uncompromising water management technologies that made Teva famous. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk