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Teva partners Snow+Rock for high profile Autumn Promotion

16th November 2011
The new initiative which will run in-store from November 14th to the end of the year will be fully backed with a London Underground advertising campaign and POS support. The campaign itself focuses specifically on Teva's new winter products: the women's Tonalea boot and the men's and women's Forge Pro Winter Mid boots. As an added incentive, purchasers of either model receive a free, co-branded, reusable handwarmer which emphasizes the insulated quality of the footwear. Other aspects of the campaign include seeding of product to floor staff, in-store staff training and e-marketing to both Teva and Snow+Rock databases. According to Luke Schryver, Teva UK Marketing Manager, "We're excited to be working with Snow+Rock on such an involved promotional campaign. Snow+Rock is one of the brand's key retailers, and we are keen to show support for our on-going relationship. At the same time, it's our aim for Teva to be acknowledged as a four-season brand. ...


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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk