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Wiggle Get There

Wiggle unveils new global rebrand and philosophy

26th March 2018
Over the last year, Wiggle has undergone extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, unique to an individual – that rush of satisfaction, of pride, of commitment. Whatever that feeling is, it’s about doing your sport to re-live it. Wiggle talk about that intimate feeling through the language of GET THERE; a new positioning for the brand. The goal of the positioning is to drive reappraisal of the brand and its multi sports offering amongst existing customers and marks a significant effort by Wiggle to drive mass awareness of their brand via TV for the first time in two years. The integrated campaign is fronted with a new cinematic TV ad that brings this philosophy to life and captures how cyclists, swimmers and runners GET THERE, supported across social, with a print and PR campaign running across major sporting titles. ...


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For more information please contact Alex Mills or Tia Skinner or Joe Murgatroyd or Harriet Osborne or Chris Snook at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Tia Skinner 0207 940 7178 tia@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Chris Snook 0207 940 7170 chris@brandnation.co.uk