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23rd October 2009
GLORIA VANDERBILT LAUNCHES SS10 PREMIUM DENIM RANGE Gloria Vanderbilt, the iconic brand behind the world′s first designer stretch jeans is back in the UK after a 15 year absence with a new proposition for the stylish –40 is the new 30 and 50 is the new 40′ type woman. Gloria Vanderbilt products enjoyed overnight success when they were first launched in the 1970′s and the brand quickly became a global phenomena -with the business boasting a $500m turnover by 1985. The brand′s profile was also boosted by distinctive advertising campaigns fronted by a host of top models and celebrities including Debbie Harry, Helena Christiansen, Kate Moss and Giselle. The new Gloria Vanderbilt designer jeans range will be on sale in the UK from December 09. The range is specifically targeted at the discerning, design conscious woman desiring the cachet of a designer label but also wanting a flattering, comfortable quality garment. ...

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For more information please contact Jessie Wales or Harriet Geoghegan or Charley Paton or Natalie James at Brandnation:

Jessie Wales 0207 940 7185
Harriet Geoghegan 0207 940 7186
Charley Paton 0207 940 7176
Natalie James 0207 940 6253