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13th November 2009
Leading lingerie brand, Gossard, is launching the first in a number of planned marketing initiatives designed to raise the profile of the brand and its new product offerings to target consumers " with a 24 hour billboard advertising campaign starting on November 17th at key London –hero' sites. Although the campaign posters will only be up for 24 hours " the size and nature of the ads is sure to make an impact on Londoners, as each of the poster executions features a sexy, oversized shot of a glamorous model in Gossard's new Superboost lingerie. Each features either the tagline –Good Buy Girls' or –OMG' Oh My Gossard. The ads reference the look and feel of Gossard's iconic advertising campaign of the 1980's but the underlying messages have been thoroughly updated to appeal to women of today. The campaign is part of a major development of the brand through new and existing products and related marketing activity. ...

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For more information please contact Jessie Wales or Harriet Geoghegan or Charley Paton or Natalie James at Brandnation:

Jessie Wales 0207 940 7185
Harriet Geoghegan 0207 940 7186
Charley Paton 0207 940 7176
Natalie James 0207 940 6253