11th February 2013
Menswear retail giant High and Mighty warmed up the capital today, handing out free hugs to members of the public to celebrate International Hug a Tall Person Day. High and Mighty's ‘Mr High', who stands at an impressive 7ft 1", took to the streets of London to spread the happiness and benefits of hugging, which include stress reduction, pain relief and improving wellbeing. The public, tourists and commuters actively participated and high hugs were enjoyed all round. Gill Politis, MD of High and Mighty, a tall lady herself who stands at 6ft, comments, "We at High and Mighty are delighted to be celebrating Hug a Tall Person Day - it's a light-hearted, feel good day to celebrate tall people and a great excuse to get hugging and reap the rewards. " High and Mighty produced a step-by-step video guide to demonstrate top techniques for hugging a tall person and a ‘tallkit' to get you started. http://youtu. ...

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For more information please contact Jessie Wales or Harriet Geoghegan or Charley Paton or Natalie James at Brandnation:

Jessie Wales 0207 940 7185
Harriet Geoghegan 0207 940 7186
Charley Paton 0207 940 7176
Natalie James 0207 940 6253