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19th July 2010
Brandnation has been appointed to work with intimates apparel brand Wacoal and its new brand b. tempt’d by Wacoal, handling all UK & Ireland press office and PR requirements. Wacoal is a leader in intimate apparel in the United States, Japan, Asia and Europe and is internationally celebrated for its exceptional fit, quality and absolute comfort. Wacoal also launched a new brand b. tempt’d in 2009 which offers an excitingly vibrant collection, created especially to reflect a youthful exuberance and spirit in intimates. Brandnation will be working to an extensive PR brief covering all consumer and trade media and involving all products across the two brands including, fashion, shapewear, petite and the Wacoal Luxe collections for the UK and Ireland. Wacoal has signed pop songstress and YouTube sensation Esme Denters as spokesperson for the b. tempt’d brand. Denters will appear in national print and advertising campaigns, direct mail, in-store and online promotional materials beginning AW10. ...

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Get in touch

For more information please contact Jessie Wales or Harriet Geoghegan or Charley Paton or Natalie James at Brandnation:

Jessie Wales 0207 940 7185
Harriet Geoghegan 0207 940 7186
Charley Paton 0207 940 7176
Natalie James 0207 940 6253