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13th October 2010
IMMEDIATE RELEASE TUESDAY 12TH OCTOBER 2010 ASICS APPOINTS NEW UK MANAGING DIRECTOR ASICS has appointed Barry Mellis as its new Managing Director for UK & Eire. Mellis joins ASICS with extensive UK and European sports trade experience, most recently as General Manager of Intersport UK. Prior to this he has held both Country Manager and Sales Director roles at New Balance, following 19 successful years with adidas across a number of commercial functions. Mellis joins ASICS in the New Year following the return to Japan of outgoing Managing Director for UK & Eire, Ryoji Sekito. Ryoji Sekito has served as Managing Director for UK & Eire over the past nine years during a 30 year international career with ASICS globally. According to Alistair Cameron, President and Chief Operating Officer, ASICS B. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178