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ASICS Say We Can Work It Out

30th October 2007
Leading performance footwear and apparel manufacturer ASICS is bringing its credibility and expertise to the world of treadmill running. Aware of distinctive differences in energy displacement, footstrike and stability on a moving platform, ASICS has created a shoe that provides the ultimate ride and support for those people who prefer the treadmill experience. The all-new GEL-Treadmill addresses the key differences between treadmill running and road running. So what are the differences? Firstly, touchdown position of the foot on a treadmill is in a more neutral position on the outside of the foot. To counter this change in footstrike ASICS has altered the position of its GEL system to a more lateral position for maximum shock absorption. Running on a treadmill increases the temperature inside the shoe to greater level than road running. To counter this, an ASICS Magic Sole has been included in the base of the shoe. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178