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Dunlop Serves Brandnation Tennis Brief

22nd March 2011
The brief was to create a racket design Facebook application/competition hosted via Dunlop Sport’s existing Facebook site, to interact with their existing Facebook fans whilst also recruiting new fans. The winning design will be manufactured by Dunlop and presented to the winner. The functionality of Brandnation Digital’s application enables fans to modify the frame and grip colour, utilising various drawing tools; add symbols and names and draw objects. The creation of the user interface for the drawing was done in collaboration with Dunlop’s Technical Product Designer Richard Andrews. Brandnation Digital was responsible for the design and development of the entire project including producing a training video. The application was built primarily using Adobe Flex and Flash utilizing a Papervison3D engine. Brandnation Digital is the web and social media specialist division of Brandnation, one of the UK’s leading integrated marketing and communications agencies. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178