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‘Wiggins Factor’ Delivers Boom in UK Bike Sales.

30th July 2012
The retailer is also optimistic that the increase in sales and interest in cycling will increase as British cyclists including Wiggins step up to the Olympic stage.   A spokesperson for Evans Cycles says: “The success of British riders is inspiring. People see champions like Wiggins dominating the Tour and that’s naturally going to inspire you to get out on a bike. The British team is looking really strong for this year’s Olympics, the anticipation and expectation is there and this definitely has a knock-on effect at grass roots level. ”   The last few days have been Evans’ busiest of the year, with increased sales in every region across the UK. Bike sales have shot up across the companies’ broad customer base, but particularly among sporting riders.   The biggest increase bike sales has been at the £700 to £2,000 purchase value, which is around the amount cycling enthusiasts are expected to be spending. ...

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