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7th June 2012
  IML HELPS 600 PEOPLE WRITE A SONG TOGETHER 31ST MAY 2012   IML Worldwide, the global leader in harnessing audience insight, took centre stage at the recent MEA (Meetings and Events Australia) 2012 Conference in Australia, when it helped client Song Division recruit all 600 members of the audience to help pen the lyrics to a new song. The song was then performed live by  professional musicians and what’s more, the whole songwriting and performing process was completed within one hour!     The seemingly unachievable task of getting 600 strangers and a band of professional musicians to cooperate together on a single song was enabled by the use of the award-winning IML Connector. The IML Connector is a unique hand held audience engagement and messaging device that was supplied to each member of the MEA audience. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk