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31st May 2013
Iron Gym Europe, the official distributor, supplier and licensee for Iron GymTM Home Exercise Equipment within Europe has appointed Brandnation to handle a sponsorship activation programme to support its official equipment partner association with the upcoming UCMMA (Mixed Martial Arts) event series and also its association with Arms Wars - the pro armwrestling super series (taking place in London, Las Vegas and Madrid from June 2013). Brandnation will adopt a multi-tier, multi channel strategy to maximise targeted trade and consumer media exposure in key specialist and mainstream media relevant to fight sports, generic sport and lifestyle. The brief encompasses all media channels. The high profile campaign will focus on communicating the brand's USP's, implementing and maximising the event sponsorship. Mary Killingworth, Brandnation Managing Director comments, "This is an exciting brief that utilises our extensive fight sport experience and contacts to the max. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178