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Carl Froch signs to Lonsdale and blazes past Dirrell in Super-Six Opener

20th October 2009
Lonsdale, the UK's leading performance boxing equipment and apparel brand continues to grow its dominance by bringing on board unbeaten WBC Super Middle-weight Champion Carl Froch as a brand ambassador. Carl –The Cobra' Froch, promoted by Hennessy Sports stepped in to the ring on Saturday night in his quest for world domination of the Super Middle-weight division. In an eagerly awaited contest, Carl took on unbeaten and former 2004 Olympic U. S medallist Andre –The Matrix' Dirrell and won on points after putting on a dominant boxing performance for 12 rounds to a sellout crowd at Nottingham's Trent FM Arena. The fi ght was also shown on Primetime, the UK's newest sport and entertainment channel on SKY Channel 480. Sunny Singh, Sponsorship Manager for Lonsdale comments Carl Froch is arguably the country's leading boxer right now and the most entertaining as his last few fi ghts have proven. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

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Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178