News Logo files
Download logo


26th March 2010
TTOP BRIT BOXERS UNDERTOOK THE LONSDALE CHALLENGE TO KICK OFF ICONIC BRAND’S 50TH BIRTHDAY CELEBRATIONS Lonsdale, the iconic British boxing brand, celebrates its 50th anniversary in 2010 and to kick off a year-long series of celebrations the brand invited the cream of current British boxing talent to compete in the Lonsdale Challenge. Lonsdale sponsored boxing stars Carl Froch, (current unbeaten WBC Super Middleweight champion); James Chunky DeGale MBE (reigning Olympic Gold medallist middleweight champion); and Tony Jeffries (light middleweight Olympic Bronze medallist and unbeaten pro) all took part in the challenge hosted at Liberty’s Gym in Nottingham where Carl Froch trains. The three boxers competed in five gruelling rounds including Skipping Skills, Explosive Power Jump, Sit Ups, Shadow Boxing and Punch Bag. Sunderland’s finest, Tony Jaffa Jeffries was crowned overall winner - taking home the coveted Lonsdale Challenge title. Legendary boxing commentator Steve Bunce kept the crowd entertained and the quips coming. ...

Please login or register, if you would like to see more information or download files.

Get in touch

For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178