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3rd February 2010
Lonsdale, Britain’s leading boxing equipment and apparel brand, has agreed a sponsorship deal with James DeGale, gold medal winner at last year’s Olympics in Beijing. DeGale, only having announced his move to turn professional in December 2008, is already one of the nation’s hottest sporting prospects. As Brand Ambassador, James will be joining legends of boxing that have worn Lonsdale apparel and fought wearing Lonsdale gloves, including: Mohammed Ali, Sir Henry Cooper, Ricky Hatton and Joe Calzaghe as well as current WBC Super Middle-Weight World Champion Carl Froch. Lonsdale’s signing follows an incredible 2008 which saw the Hammersmith born but raised in North West London James DeGale claim Olympic Gold within the Middle-Weight Division in Beijing and return home to pronounced success. His win inspired him to turn professional – where his aim is to become World Champion. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178