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Vibram® Arctic Grip

10th November 2016
A groundbreaking sole technology that renders ice obsolete, Merrell unveils a range of winter footwear utilizing the most advanced cold weather gripping system ever created: Vibram® Arctic Grip. The technology, available exclusively from Merrell for Fall 2016 o ers 3x more grip on slippery. Striking to behold with its distinctive speckled blue makeup the revolutionary sole technology incorporates a thermochromatic indicator that turns blue at 0°C / 32°F and can be seen on the all-new CAPRA GLACIAL ICE+ MID – honoured with the ISPO Gold Award in the category ‘Outdoor’ at ISPO Munich, 2016. Developed and rigorously tested in the harshest weather conditions mother nature has to o er, Vibram® Arctic Ice Grip is a giant step forward for sole technology in the outdoors and enables people who enjoy spending time outdoors to tread across treacherous surfaces with full confidence. One of the greatest attributes for the new technology is its durability and ability to maintain performance despite miles of wear. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178