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Merrell Young Hearts Walk Free

Young Hearts Walk Free: Survey reveals half of young adults hiking more in 2018

7th November 2018
*YOUNG HEARTS WALK FREE* *NEW SURVEY REVEALS HALF OF YOUNG ADULTS ARE WALKING MORE IN 2018…FOR FUN* Has walking become cool in 2018? Young adults may have a reputation for talking the talk, but according to a new survey, it now appears they’re walking the walk too. A YouGov poll of over 2,000 British adults, commissioned by leading outdoor footwear brand merrell. co. uk who were keen to investigate a spike in popularity across the UK for the humble hike, found that a staggering 49% of 18 to 24 year olds are walking for leisure more frequently in 2018 than in previous years. The survey showed that 54% of young adults lace up their walking boots for leisure at least once a week to get outside and enjoy the great outdoors. Move over Netflix and chill, over half of young adults surveyed (51%) revealed they rambled to relax. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178