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15th February 2010
Speedo, the world’s leading swimwear brand, has become the first to take part in a pilot programme run by in the English Institute of Sport (EIS) and the East Midland Development Agency (EMDA) Business Champions Scheme to give local World Class athletes work experience in a world class business. Athletes have a limited time to develop their long term career plans whilst training and competing at an elite international level. The EIS Performance Lifestyle Athlete Career Development Programme has opened up real work experience opportunities that not only benefits the athlete, but can provide organisations with motivated high achievers within their work force. Proud to be part of a programme that can develop elite athletes Speedo President David Robinson said "As a high performing global organisation we recognise the qualities of world class athletes and believe we can help them transfer some of their high performing athletic skills into high performing business skills". ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178