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13th September 2010
TEVA ';NATURIST’ STRIKES AGAIN Cult Footwear Brand Teva Back With New Outdoors Video Spoof http://www. teva. com/naturist/index. aspx If you go down to the woods today – you might get a big surprise – Teva’s very own ';Naturist’ might be down there, dispensing his own brand of quirky outdoor survival advice. Eat your heart out Ray Mears, watch and weep Bear Grylls – cos ';The Naturist’ is on one big outdoors wind-up. Follow the sequel video antics of Teva’s very own backcountry survival ';expert’ (played by Vice Magazine co-founder and creator, Gavin McInnes) who: "Tried to hibernate back in September ’09 by self-prescribing anaesthetic, and just woke up. " The action follows on from the success of the original Naturist online hit released in 2009. And he’s back for more mayhem and, "To drop some more natural knowledge on everyone. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178