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Teva Unveils All-New Adventure Line Up For SS12

31st January 2012
‘Action Outdoors' is the theme of adventure footwear brand Teva's SS2012 collection. More than 50% of the collection is made up of totally new styles that are designed to appeal to the next generation of active adventurers operating in and out of the water as well as in the wilds and on the streets. "The ways people play in and around water greatly influences the design and technologies present in all our new styles," says Juerg Geser, Teva's senior director of product. This includes the Blue Line Collection, which is the brand's answer to action sports' influence on the outdoors, the Mainline Collection, which serves the traditional outdoor enthusiast and the Classic Collection, which celebrates Teva's heritage. *Blue Line Collection* Today's adrenaline junkies are pushing boundaries in their sports, and redefining what it means to play in "the outdoors. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183 alex@brandnation.co.uk
Joe Murgatroyd 0207 940 6254 joe@brandnation.co.uk
Harriet Osborne 0207 940 7275 harriet.osborne@brandnation.co.uk
Georgia Porter 0207 940 7178 georgia@brandnation.co.uk